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Three days of indoor wake boarding, skateboarders, music, and 2,500 stores from 59 countries captivate thousands of exhibitors at the Surf Expo, in Orlando Florida. This top 50 surf expo is the largest and longest running trade show in the surf industry. Since 1976 manufacturers and retailers in the surf, skate, water sports, swim and resort industries have come together in a business-first buying and selling environment. It is a place that brings multiple market places into a single event. That’s why Cubic chose opening day of the expo to launch the Urbano Elements brand and website.
The convention center, in Orlando, transformed into a super resort with a vibe of extreme energy. Sean O’Brien took center stage at the skate park event to put on a display of extreme jumps and to show off for the competition. Our newly released clothing brand, Urbano Elements took the opportunity between jumps, to also show off some of the our newly released surf line.
Later during the surf expo, the 2010 Wake Awards event premiered promotional videos with stunning views of major brands such as Axis, Epic, Nautique, and Reef. At the end of the event, Urbano Elements had the opportunity to meet Bob Soven (Pro wakeboarder) and his team. Definitely a top highlight of the entire show for us. The expo was amazing and we meet a lot of new people.
At the end of the day this is what we feel separates us from the other brands on the market. Urbano Elements shirts appeal to truth seekers with self-respect who enjoy nature, breathe deeply, dream fearlessly, stay hydrated, and take care of each other. By wearing Urbano products you are making a promise to kick it new school, stay positive, make waves, help mankind, appreciate beauty and not screw up the planet.
Wear it with pride.